The Droid Duo Podcast

The Droid Duo Podcast

By Gil Appel and David SchweidelBusinessMarketing
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The Droid Duo Podcast episodes

  • Ep 15 — The AI Meter Is Running

    The $20 AI subscription is a myth: Gil and David break down token maxing (why burning $500K of tokens isn't productivity, 0:21), units nobody understands - 20x Lord of the Rings? (3:23), the three ways you pay for AI (6:13), running open-weight models locally for privacy and certainty (7:46), whether a Mac Mini is all your org needs (11:26), Sol vs Fable and Anthropic's defensive game (16:21), the usage-bar reset war (19:42), and driving your AI tank to empty (23:18).


    28 min
  • Ep. 14 — 5 Things Professors Should Do With AI This Summer

    Summer is when next year’s course gets built. Gil Appel and David Schweidel walk through five concrete moves for professors adapting to AI before fall: red-teaming assessments (12:52), writing a per-assignment AI policy (16:58), building a custom course assistant with a live demo (27:08), rebuilding a signature assignment, and keeping your own fluency sharp (43:36). Practical, opinionated, and built from their own classrooms.

    53 min
  • Ep. 13 — When AI Starts Running Society

    What happens when AI starts running society? Gil Appel and David Schweidel dig into AI agents governing simulated worlds (and watching them collapse), Robinhood handing trading to AI agents, Florida's lawsuit against OpenAI and the Section 230 fight, Bernie Sanders' AI sovereign wealth fund, and Pope Leo XIV's encyclical on AI and human dignity.

    In this episode:

    (1:12) AI runs simulated societies — and they collapse

    (15:09) Robinhood opens trading to AI agents

    (23:31) Florida sues OpenAI & Section 230

    (35:29) Bernie's AI sovereign wealth fund

    (47:44) The Pope's letter on AI

    Two marketing professors, zero hype. New episodes monthly.

    55 min
  • Droid Duo Ep. 12 — Not About the Model: The $5.5B Consulting Pivot

    Anthropic and OpenAI spent $5.5 billion in eight days to become consulting firms. SpaceX handed Anthropic the biggest GPU cluster on Earth, and Grok still couldn't win. Gil and David unpack the twin JVs, the Forward Deployed Engineer model, Claude Legal, the SpaceX Colossus 1 deal, Claude's token pricing problem, McKinsey's misleading 88% adoption stat, and what all of this means for MBA graduates, law firms, and higher education. The thread running through all of it: the model is not the moat. Deployment is.


    35 min
  • Droid Duo Ep. 10 — The Meta/Google Verdict & the AI Brand Playbook

    A jury just found Meta and Google liable for designing addictive platforms — the first "defective by design" verdict in social media history. A day earlier, Meta got hit with $375M in New Mexico. It's Big Tech's Big Tobacco moment.


    But here's the twist: just as platforms face a legal reckoning, AI agents are building an entirely new layer between brands and consumers. Most companies aren't ready for either shift.


    In this episode, we break down the landmark Meta/Google verdict, what it means for every brand advertising on these platforms, and then dive into David's new HBR article "Preparing Your Brand for Agentic AI" (Acar & Schweidel, March–April 2026) — covering share of model, the three types of AI agent interactions, and why brands that aren't legible to algorithms will become invisible.


    #AI #Marketing #AgenticAI #MetaLawsuit #BigTech #Brands #LLM #ChatGPT #DigitalMarketing #TheDroidDuo

    40 min
  • Episode 8: There Can Be Only One: The Great AI Ad Race

    Ads have officially entered the chat. After a winter hiatus, Gil and David return to discuss the inevitable commercialization of AI.

    OpenAI has announced ads for its free tier, but at what cost to the user experience?

    In this episode, we break down:

    • The Highlander Strategy: Why Google and OpenAI are in a fight to be the "last bot standing."

    • The Apple-Google Alliance: What the Gemini-powered Siri means for data privacy and market dominance.

    • The Personalization Trap: How Google’s "Personal Intelligence" builds a 3-bullet profile of your life—and why it’s so effective.

    • The Ethics of AI Literacy: Based on Gil’s latest research, why lower AI literacy leads to higher trust in ads, and why we need an "adult in the room" for regulation.

    34 min
  • Droid Duo Episode 7 - The Agency Paradox

    This episode explores how AI is shifting agency away from individuals and toward platforms, transforming traditional brand loyalty into a "digital feudalism" where exit is nearly impossible.

    We analyze the regulatory earthquake of the December 2025 Executive Order, contrasting the Biden-era focus on "Trustworthy AI" with the new federal push to preempt state-level safety standards in favor of "National Dominance."

    Finally, we trace the golden thread of how bot-saturated social media and the loss of privacy are forcing a high-stakes choice: total lock-in with tech giants or a complete retreat into walled-garden sanctuaries.

    36 min
  • Droid Duo Episode 6 — “Google Strikes Back”

    After "sleeping" for two years while OpenAI grabbed the headlines, Google has finally flooded the zone. In this episode, Gil (The Pink Droid) and David (The Blue Droid) break down Google’s massive counter-offensive. From NotebookLM evolving into a full media studio to the "cursor-killing" AI coding agents, we ask the big question: With Google's hardware advantage and distribution monopoly, is the door finally closing on the competition?

    35 min

About The Droid Duo Podcast

From the publisher's feed

The Droid Duo brings together Gil Appel (GW School of Business) and David Schweidel (Emory's Goizueta Business School) for lively, 30-minute conversations on AI’s impact across business and society.…