Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.

From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and potential of the metaverse is not adulterated and diluted, and that creators and users buy into web3.0 in a way that benefits the entire ecosystem?

In this episode of The Drum Network podcast we are joined by chief product officer of Digitas UK Rafe Blandford, co-founder and CEO of Invnt Scott Cullather, and PMG client strategy lead Ting Zheng.