The pre-teens raiding Sephora to get their hands on £60 Drunk Elephant skincare has started quite a discussion online lately. So, let's talk all about how this form of overconsumption really stems from the desire to fit the current "clean-girl" aesthetic that is popular online, and how this really isn't any different to our overconsumption of Morphe palettes, ABH highlighters, and lip kits back when we were 14. The skincare hype is the new makeup-hype. Forget Alex 9 drawers full of makeup, it is the excessive skincare collection's time to shine, or is it?