John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.

Chapters:

• 00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'
• 00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing
• 00:04:45 - Is a Fractional CMO Worth It?
• 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business
• 00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach
• 00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO
• 00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
• 00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy

LINKS AND RESOURCES:

• LinkedIn
• Duct Tape Marketing
• Wikipedia
• John on Twitter / X
• John on Instagram
• The Self-Reliant Entrepreneur on Medium
• Duct Tape Marketing by John Jantsch
• The Referral Engine by John Jantsch
• SEO for Growth by John Jantsch
• The Ultimate Marketing Engine by John Jantsch
• The Self-Reliant Entrepreneur by John Jantsch
• 7 Essential Stages of Total Online Presence by John Jantsch
• The Commitment Engine by John Jantsch
• Duct Tape Selling by John Jantsch
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite