BlueCollar.CEO –
Michelle LaFrance is the Owner and Founder of Ductless Directory. Previously, she ran a digital agency, Smarty Pant Web, and started working with ductless contractors in 2008. She helps them grow their ductless business with a unique and effective methodology. Some clients have called her program a “secret weapon” while others have named her the “Duchess of Ductless.”

In this episode, Ryan and Michelle discuss her secret to standing out, how SEO is like a symphony, and other expert tips to grow your ductless business.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.