Step into the world of marketing strategy with Carolyn Bao, VP of Marketing at AppsFlyer, as she delves into the intersection of data and decision-making with our host, Peggy Anne Salz. Inspired by Yuval Harari's "Sapiens," Carolyn shares captivating insights into how humans, like monkeys, weigh risk and reward—hinting at the primal instincts guiding our marketing choices. From reimagining attribution to championing the power of in-product analytics, Carolyn's dynamic perspective offers actionable advice for navigating the complexities of modern marketing. Join us for a whirlwind tour through the fast-paced realm of data-driven decision-making, and download the CMA Sustainable Growth Handbook for detailed insights into creating a consistent, holistic, and centralized data strategy. 

CHAPTER TIMESTAMPS

00:00 - Intro

01:05 - Using data to inform the big picture

08:56 - Powering a 360 view

16:42 - Creating a cohesive tech stack 

18:51 - What to really pay attention to 

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