DMthePM: Product Concepts Unlocked

The Dynamics of Modern Sales


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In this podcast episode, Diana interviews Serhii Pedan, the Head of Revenue and Client Relations at Clockwise, about the importance of sales and product-led sales in business success.


The podcast has 4 sections:

- Intro & overview of Product Marketing

- Most Asked Questions

- Myth Buster

- Threshold concept

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In this discussion we unpack:

  • The evolving role of AI in sales
  • Explore how to generate more qualified leads and shorten the sales cycle
    • The necessity of building genuine connections with customers
    • Intricacies of product-led sales
      • The essential skills required for effective selling
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        Where to find Serhii Pedan:

        https://www.linkedin.com/in/serhiipedan/

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        Where to find Diana Matei:

        • https://www.linkedin.com/in/diana-eugenia-matei/
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          Timestamps:

          [02:01] The Importance of Sales and Product-Led Sales

          [09:06] Getting more qualified leads

          [13:18] Embracing the Messiness of the Sales Process

          [15:04] Shortening the sales cycle

          [21:46] The Role of Product-Led Sales

          [28:14] Debunking Sales Misconceptions

          [36:15] Threshold Concept: Sales

          [40:23] Building Trust and Understanding Customer Needs

          ...more
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          DMthePM: Product Concepts UnlockedBy Diana