German Retail Blog Podcasts

The E-Commerce Book


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May we draw your attention to a new publication entitled "The E-Commerce Book – About a Channel that Became an Industry"?Our company, dfv Media Group, may be the largest independent trade publisher in Europe, but its emphasis is essentially on over 90 B2B magazines and newspapers such as Lebensmittel Zeitung.Dfv Media Group's book publishing arm is relatively small and, like many international competitors, has to survive in an increasingly online world. If young managers read at all, they are more likely to use an e-book or a tablet.But our book publishers and its authors are obviously also German and must strive in a business world dominated by the English language and a lack of natural contacts with English-speaking distribution partners.Despite these structural issues, it is a pleasure to see how our book publishing colleagues use both flair and initiative to turn such obvious disadvantages into opportunities and to punch above their weight.One such project, supervised by senior manager Caroline Schauwienold, represents an updated and considerably extended English version of the German trade bestseller 'Das E-Commerce-Buch' by Alexander Graf and Professor Holger Schneider.
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German Retail Blog PodcastsBy Mike Dawson