Learning notes from this episode:

 

• Focus on the product from the start and make sure it's great. Learn how it gets made and become obsessed with it.
• Fundraising for e-commerce is different than for software because the margins and risks are different. If you want to get investment for your online business, don't just look to stories out of Silicon Valley.
• Experiment with the marketing mix: digital advertising is important, but campaigns in print or on the subway can also drive sales.

 

Say hi to Ashleigh Hinde on Twitter.

 

Get access to live masterclasses, business coaching and a community of founders building their fashion businesses on Enty Insight. 

 

Say hi to your host Sophia Matveeva on Twitter