India's e-commerce industry has been growing rapidly, with the market expected to reach $200 billion by 2026 and $350 billion by 2030. This growth can be attributed to increasing internet penetration, rising digital literacy, and the expanding digital footprint in Tier III and IV areas, as well as rural India. The Indian government has played a significant role in fostering this growth, allowing 100% FDI under the automatic route for B2B e-commerce and the marketplace model of e-commerce. This has attracted both domestic and foreign investors, leading to a surge in investments and innovation in the e-commerce space. The e-commerce revolution in India has brought about significant positive changes to the nation's economy, revolutionizing the shopping experience for millions of consumers. It has expanded the reach and growth prospects of small sellers and MSMEs, enabling them to overcome previous challenges such as higher operational costs and limited market access.