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The Easiest Way To Make Your Brand Stand Out
Branding can seem like such a nebulous concept.
Like, what even is branding?
The easiest way to define it is “a brand is the perceived image of the product you sell, and branding is the strategy to create that image.” (Source)
In short, your brand helps people know who you are, what you’re about, and why people should care.
Okay so now that that’s out of the way, what can a beginner do to catch people’s attention and stand out?
Where you can start
So you can start with the way your brand looks (i.e., your logo), but that’s not going to set up your brand for success!
But why you shouldn’t
Your brand could look pretty, but you won’t have that brag-worthy brand. You’ll blend in with the crowd and possibly miss out on attracting your ideal readers, literary agents, publishers, etc.
And what you really want is a brand that makes you stand out. Not something that’s so-so.
Caution: Truth Bomb ahead
The truth is that it’s too easy to DIY your way to a branded author platform that blends in with the crowd and lacks personality.
But don’t worry.
I’ve got your back!
In today’s video, I give you a super simple trick to help you differentiate yourself from the sea of authors out there, even if you’re a beginner to this whole branding thing.
The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/ddrq
Website: mcveytyson.com
LET’S CONNECT!
- Instagram: @annamcveytyson
- Blog: https://mcveytyson.com/blog
Music Credits:
- Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
- Background Music: Naya by HaTom https://fanlink.to/HaTom
- Creative Commons — Attribution 3.0 Unported — CC BY 3.0
- Free Download / Stream: https://bit.ly/naya-hatom
- Music promoted by Audio Library Naya – HaTom (No Copyright Music)
- Outro Music: Modular Ambient 04 | Royalty Free Music
Sources:
- https://www.pardot.com/blog/how-to-create-brand-messaging-that-really-resonates/?kui=D0f7x-QqSrQErzp7Uzy7iA#:~:text=Brand%20messaging%20refers%20to%20the,want%20to%20buy%20your%20product
- https://www.youtube.com/watch?v=u4ZoJKF_VuA
View all episodes
By Anna McVey-TysonBranding can seem like such a nebulous concept.
Like, what even is branding?
The easiest way to define it is “a brand is the perceived image of the product you sell, and branding is the strategy to create that image.” (Source)
In short, your brand helps people know who you are, what you’re about, and why people should care.
Okay so now that that’s out of the way, what can a beginner do to catch people’s attention and stand out?
Where you can start
So you can start with the way your brand looks (i.e., your logo), but that’s not going to set up your brand for success!
But why you shouldn’t
Your brand could look pretty, but you won’t have that brag-worthy brand. You’ll blend in with the crowd and possibly miss out on attracting your ideal readers, literary agents, publishers, etc.
And what you really want is a brand that makes you stand out. Not something that’s so-so.
Caution: Truth Bomb ahead
The truth is that it’s too easy to DIY your way to a branded author platform that blends in with the crowd and lacks personality.
But don’t worry.
I’ve got your back!
In today’s video, I give you a super simple trick to help you differentiate yourself from the sea of authors out there, even if you’re a beginner to this whole branding thing.
The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/ddrq
Website: mcveytyson.com
LET’S CONNECT!
- Instagram: @annamcveytyson
- Blog: https://mcveytyson.com/blog
Music Credits:
- Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
- Background Music: Naya by HaTom https://fanlink.to/HaTom
- Creative Commons — Attribution 3.0 Unported — CC BY 3.0
- Free Download / Stream: https://bit.ly/naya-hatom
- Music promoted by Audio Library Naya – HaTom (No Copyright Music)
- Outro Music: Modular Ambient 04 | Royalty Free Music
Sources:
- https://www.pardot.com/blog/how-to-create-brand-messaging-that-really-resonates/?kui=D0f7x-QqSrQErzp7Uzy7iA#:~:text=Brand%20messaging%20refers%20to%20the,want%20to%20buy%20your%20product
- https://www.youtube.com/watch?v=u4ZoJKF_VuA