We're back with The Easy Mode Framework. In this episode, we're going over Part 4, Ideation. Once you go through the first 3 parts of this framework and run these processes at your company, you'll end up with a lot of information. What do you do with all that info? How do you take it and turn it into content? Through an ideation process we call The 4-Step Thought Process. Step 1 of this process is to grab a marketing objective or business goal. Step 2 is to list out all the content formats you could potentially create to move closer to that goal. Step 3 is to determine the message you want to deliver. And Step 4 is to think of how you can turn this brand asset into a memorable experience for those reading, watching, or listening. Check out the full episode for a deep dive and breakdown of the 4-Step Thought Process, which is the Ideation part of The Easy Mode Framework.