The KAM Club Podcast

The Easy Way to Prepare for a Successful Sales Negotiation

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Sales negotiations are challenging. Even the most experienced negotiators can struggle when things get tough. And when the going does get tough, it’s tempting to just to fold and give the client what they want. At least you closed the deal right?

But what we want is a deal where everyone wins. And that’s not so easy, especially for those of us not in pure sales roles. We’re not wheeling and dealing every day.

The secret to win-win is knowing what to expect and in this episode of The KAM Club podcast we discuss how to prepare for a sales negotiation.

In this episode:

  • How to create a negotiation plan. Follow this 8-step process to develop your negotiation strategy to create fair value and make balanced compromises so everyone wins.
  • 5 negotiation tactics that work. There are lots of ways to approach a negotiation, and I share my favourite 5 tactics that have proven to work for me over and over again.
  • Resources. Additional ways to sharpen your sales negotiation skills.

    • The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.


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    Resources:

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      The KAM Club PodcastBy Warwick Brown