AI promised clarity. Instead, it delivered information overload. In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards multiplying, forecasts diverging, tests contradicting each other, and decisions getting harder instead of easier. Taylor and Andrew talk through: Why AI surfaces problems faster than it...

In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional websites, checkout flows, and even ads. Instead of customers clicking through pages, filtering products, and checking out manually, AI agents are beginning to discover products, compare...

Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized. In this episode, we break down how the Prophit System forecasts creative volume and turns creative production into a predictable, accountable growth lever. Using a real client example, we walk through how creative demand is modeled against spend targets, why most...

Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software, it comes from accountability. In this video, Taylor breaks down why growth stalls when no one owns the outcome, how daily operating rhythms turn forecasts into action, and what it actually takes to build a system...

Forecasts are always wrong — what matters is how fast you respond. In this episode, we break down how top teams diagnose a miss early, tighten the signal-to-action loop, and use daily accountability to get January (and the year) back on track.

In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth. Instead, we break down what actually works in 2026: treating creative like a supply chain, not a brainstorming exercise. You’ll learn: Why creative strategy is no longer about...

Is AppLovin actually incremental — or just another platform taking credit for demand that already exists? In this episode, we break down 8 real AppLovin incrementality tests run across live client accounts and share what the data actually shows. No speculation. No theory. Just results. We cover why AppLovin’s measurement is more conservative than most...

Most brands are chasing “perfect attribution.” That’s the wrong goal. In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually for — and why accuracy with a capital-T isn’t just impossible, it’s counterproductive. Using the “Royal Cubit” metaphor, they explain why the purpose of measurement isn’t...

The last five years of DTC forced brands through extreme conditions—easy money, explosive growth, brutal pullbacks, rising CAC, tariffs, and shrinking consumer demand. In this presentation from the Commerce Roundtable, Taylor Holiday breaks down why those pressures weren’t the end of DTC—but the catalyst for its next evolution. Taylor introduces the “Flow Era”: a new...

In this episode of the Podcast, we break down the three things brands must get right to win in 2026—based on real performance data, post-BFCM learnings, and what top-performing brands are already doing differently. Richard is joined by Luke to unpack the foundational shifts shaping the next era of ecommerce growth. As rising costs, tighter...