Most brands are building their 2026 plan all wrong. In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus. You’ll learn how to: Build scenario plans that align finance and marketing Forecast existing and new...

Black Friday isn’t won by guessing, it’s won hour by hour. In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets. You’ll learn how hourly tracking transforms decision making during the...

After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite direction. In this episode, host Richard sits down with Steve, CTC’s Chief Data Scientist, to unpack what’s really happening in the numbers. They dig into the...

Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals without wasting a single dollar. Taylor Holiday and Luke Austin walk through the real data behind BFCM revenue...

This is a special Friday episode feature of CTC’s DTC Hotline: Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen. In this episode of The DTC Hotline, Tony, Luke, and Richard break down how to spot and fill revenue shortfalls during...

In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.” They debate: Whether LLMs could replace creative testing entirely How to design equity partnerships that actually...

He left JP Morgan to build a sock brand  and it worked. In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category,...

Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer lifecycle from day zero can unlock massive LTV growth. Josh Tay joins Richard to unpack how our Global Accelerator program integrates growth and lifecycle strategy into...

In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025. Media buying has evolved – incrementality, experimentation, MMM, and FP&A can’t live in silos anymore. Taylor and Luke break down how to turn these complex...

Stop guessing — start scaling. In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative Demand Model. You’ll see exactly how reallocating ad spend, optimizing contribution margin, and forecasting creative volume can unlock immediate profit gains in...