Is AppLovin actually incremental — or just another platform taking credit for demand that already exists? In this episode, we break down 8 real AppLovin incrementality tests run across live client accounts and share what the data actually shows. No speculation. No theory. Just results. We cover why AppLovin’s measurement is more conservative than most...

Most brands are chasing “perfect attribution.” That’s the wrong goal. In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually for — and why accuracy with a capital-T isn’t just impossible, it’s counterproductive. Using the “Royal Cubit” metaphor, they explain why the purpose of measurement isn’t...

The last five years of DTC forced brands through extreme conditions—easy money, explosive growth, brutal pullbacks, rising CAC, tariffs, and shrinking consumer demand. In this presentation from the Commerce Roundtable, Taylor Holiday breaks down why those pressures weren’t the end of DTC—but the catalyst for its next evolution. Taylor introduces the “Flow Era”: a new...

In this episode of the Podcast, we break down the three things brands must get right to win in 2026—based on real performance data, post-BFCM learnings, and what top-performing brands are already doing differently. Richard is joined by Luke to unpack the foundational shifts shaping the next era of ecommerce growth. As rising costs, tighter...

2026 won’t be an evolution of commerce—it will be a reset. In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer for shopping, work, creative, media buying, and decision-making itself. This isn’t about tools or tactics. It’s about what happens when machines stop...

Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded. In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and $14.5M in BFCM spend to show how Meta now evaluates creative, bidding strategies, and content formats in a post-auction, AI-driven system. You’ll learn:...

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 The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born. In this episode of the Podcast, we break down why Q5 is the Super Bowl for health & wellness brands and how...

In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly...

In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make. Coming off BFCM, they unpack what actually happened for small brands and what it signals heading into the new year. You’ll learn: How to create...