#CMO #wins #marketer #branding

What if you had to build your brand from scratch…again?

Latané Conant, CMO of 6sense, asks Ed Breault, CMO of Aprimo, about:

-What branding and Dr. Seuss have to do with each other

-Distinguishing between good leads and bad leads when you have high traffic

-What CMOs care about

-The early bird gets the…well, the early bird gets a 78% higher win rate

-Total addressable market vs. in-market

-How 6sense helped Aprimo determine opportunities

-Cheese in Amsterdam (it’s a thing)

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Sneak preview:

Ed Breault: I care about win rate because it's within our go to market integration with sales and marketing. My job's not done when I hand over leads and opportunities to sales. I have to see that all the way through to bookings and conversions. So if we're not winning as a team, then I'm not winning as a marketer.