NEW YORK (AdAge.com) -- Daniel Franklin sees the media industry's current plight getting much worse before it begins to get any better. And his view would seem to be of particular note, given that he is the editor who oversaw the research and creation of The Economist's annual business predictions issue. Mr. Franklin, who is also executive editor of the magazine, stopped by the 3 Minute Ad Age studio to discuss the gloomy particulars of his conclusions.