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If you work in Professional Services AT a software company, your job is not about Professional Services. Yes, that's what you do each day, but you do it in service to the Total Lifetime Value of the customer. The TLV impacts retention, which impacts valuation, which impacts shareholder value. Professional Services itself is wrapped up in the Customer Acquisition Cost so there should be a vested interest in keeping those costs low. 

Enter the ecosystem. 

In todays' cast I talk about the mindset of Professional Services for Ecosystem and the difference between non-partner centered PS teams and partner-centered PS teams. I also talk about Chris Murray over at Lead Forensics, but in a nice way because he spurred these thoughts on this morning. 

Feedback? Find me on linkedin: www.linkedin.com/in/aaronhowerton and let's have a conversation. 

Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com