In my observation, the direction of the business landscape is no longer about building the next Big Company: The Big Mall company, The Big Food Franchise, or the Big Beverage enterprise. The game is now about building Big Ecosystems where a collection of distinct albeit interdependent small and medium enterprises feed off one another and grow together. More importantly, our country's business industry is composed of 99% MSMEs hence, to grow, thrive and scale, ecosystem play is the name of the game.