In this episode, we sit down with New Zealand based Bridal Designer Trish Peng to talk about what the rest of the bridal world thinks of Australian and New Zealand designers, the power of founder-led marketing and lessons in letting go in order to grow.

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On todays episode we chat with Kennedy, the voice behind Gown Eyed Girl, about the content gap in bridal, why TikTok became a game-changer, and why she refuses to use AI in her work. She shares her take on industry trends, individuality in weddings, and what bridal vendors need to hear about showing up online with personality.

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In this episode, we’re joined by Andie from The Bridal Journey to talk about building a creative brand with staying power, the shift towards individuality in weddings, and why visibility and brand awareness still matter more than ever. A must-listen for any wedding vendor wanting to evolve with the industry.

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In this episode, we chat with Carla Jenkins, founder of Made With Love Bridal, about the real behind-the-scenes of building one of Australia’s most-loved bridal brands. From her proudest moment landing 56 stockists in NYC, to the daily habits that keep her grounded, Carla opens up about balancing mum life and business, why switching off her emails was a game-changer during breastfeeding, and how she leads her team to think for themselves. This is a must-listen for any wedding business owner juggling big dreams and real life.

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In this episode, Aimee and Sophie break down what you need to know before putting your ad spend into Meta platforms. We cover the difference between boosted posts and a real paid ads campaign, the hidden Apple service fee that can catch you out, and what realistic ROI looks like when couples can spend months researching before booking. You’ll learn why having multiple ad creatives to test is non-negotiable, and whether Facebook is still worth it for wedding vendors. If you’re ready to experiment with ads in a smart, strategic way, this one’s for you.

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In this episode of The Edit by Engaged Creative, we break down how wedding vendors can use TikTok without feeling awkward or overwhelmed. From behind-the-scenes clips and quick tips to face-to-camera videos (and how to ease in if you’re camera-shy), we share what’s working right now.

We talk about why you don’t need to rely on dance trends, the power of venue walk-throughs and voiceovers, and why manually posting still outperforms scheduling. If you’ve been avoiding TikTok, this is your nudge to get creative and start experimenting.

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In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction.

You’ll hear why your analytics should be your best friend and how to make sure your content is more than pretty, it needs to educate, inform or inspire. If you’re ready for the truth bombs that help you actually grow, this is the one to listen to.

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.In this episode of The Edit by Engaged Creative, we dive into influencer marketing with a wedding industry lens. From gifting gowns to collaborating on styled shoots, we talk about how influencer partnerships can drive real visibility, especially for bridal designers.

We cover why contracts and clear deliverables matter, the role of micro-influencers, whether your chosen creators need to be engaged, and what to look for before saying yes to a collaboration. This is your guide to doing influencer marketing the right way, with strategy, boundaries and style.

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Not sure where to focus your time or marketing energy?

We’re breaking down the key marketing moves every wedding business should be prioritising in 2025. Whether you’re busy or in a quiet season, these are the strategies that help you stay visible, book more aligned clients, and build long-term brand momentum.

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In this episode, we’re lifting the veil on how we use AI inside Engaged Creative, a marketing agency for wedding business plus how wedding businesses can start using it too. From brainstorming and caption writing to smarter systems and automations, we’re sharing the practical (and time-saving) ways AI is changing the way we work.

If you’ve been curious but cautious about using AI, this one’s for you.

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