Our guest on the podcast this week is James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc. We discuss the effective use of data for the improvement of user-performance. There are a lot of companies who rely on online behavior that receive mass amounts of data they do not understand, and tools are now being released to automatically correlate this data and present it back in meaningful ways. Enterprises who choose not to innovate in the cloud early on are at risk of being overtaken by new entrants with better digital approaches to their industry.