I was intrigued by a conversation that I overheard  at an event that I was attending. The subject was a guy who was telling people about how he believed that we could potentize water with a symbol. Hence I started to write my book called The Logo Decoded on how to explore the effect that symbols and particularly logo types could have on us.

In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.