In this episode, Dom welcomes Jo Arden, CSO and IPA Effectiveness Awards Convener of Judges and leader of the IPA effectiveness Group. Together, they delve into the world of marketing effectiveness, focusing on the prestigious Broadbent Award.

This award is given to brands and agencies that demonstrate the strongest dedication to marketing effectiveness rigour, akin to winning the Champions League for brands.

Jo shares insights into the rigorous judging process of the IPA Effectiveness Awards, highlighting the importance of an unbroken chain between marketing actions and their outcomes

The episode features discussions on notable award-winning campaigns from brands like McDonald's, Cadbury's, and Diageo, showcasing their commitment to long-term brand building and strategic marketing.

Whether you're a marketing professional or simply interested in the world of advertising, this episode offers a deep dive into the principles and practices that drive marketing excellence.

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