In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.

Today's Topics: 

• Advertising highly seasonal products
• Customer engagement
• Following your audience (1-800-FLOWERS)
• Weather-driven seasonality
• Your first year of digital ads
• Revving up digital ad spend
• Communicating with operations