Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all eight pillars and share what he thinks the most important are for industrial marketers. We talk about how to structure marketing operations for success and how to get in front of leadership with the right data that is meaningful to grow your influence within the organization and demonstrate the impact marketing can have.

We also talk about the need for frameworks and processes so that you can have a repeatable model when you launch campaigns. We talk about value proposition and of course your MarTech stack and how AI factors into this equation. 

Takeaways

• ROI is crucial in marketing and should be the focus of marketing operations.
• A strong value proposition, messaging, and branding are essential for differentiation and attracting customers.
• Content creation and AI are major obstacles faced by marketers in the industrial sector.
• To get executive buy-in, marketers should demonstrate the impact of marketing on revenue and align marketing strategies with organizational goals.
• Measuring and reporting on the right metrics is key to gaining executive support and demonstrating marketing effectiveness.

Resources

• Connect with Chris on LinkedIn
• Connect with Wendy on LinkedIn
• Register for the Industrial Marketing Summit
• Read The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies
• Related Episode: Creating Your Manufacturing Marketing Foundation
• Related Episode: How Honest and Strategic Marketing Let to Rapid Growth