The Elevated Coach Podcast

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Your business will shrink or expand to the size of your courage.
• Success. Try more times than you fail.
• Business comes down to solving problems for a profit.
• No client, no coaching client has ever been created outside of a conversation.
• Stay in the game long enough and you can't help but succeed.
• Have delusion that the vision is inevitable but the humility to take the next smallest single step.
• When you understand your unique advantage, your unfair advantage.
• You cannot do this alone.
• If you can't hold tension, you'll forever collapse.
• Make the offer, even though you know your offer could be better.

Sound bites:

• "No conversations, no business."
• "Celebrate the smallest of wins."
• "Business is about holding tension."

Time stamps:

00:00 The six differences Joel sees in successful coaches

01:34 Why courage and action beat waiting for perfect timing

03:04 The Five Cs: simplify the work of building a coaching business

05:32 Patience and compassion keep you in the game

06:59 Bold belief, humility, and a startup that raised £1 million

09:52 Find your unfair advantage and build around it

12:17 Why coaches need a community, not a lone-wolf approach

14:43 Hold tension and act while things still feel uncomfortable

16:17 Joel recaps the six principles and points to his playlist

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• “Consistency is a necessity to build trust.”
• “You can't compete with someone having fun because someone who's having fun stays in the game.”
• “When you find your why you will turn pro with content.”
• “This is about actually capturing.”
• “One piece of content will become five to ten.”
• “What they do have is leverage.”
• “This is about being known for a transformation that you can help others with.”

Sound bites:

• "Macro mundane, micro magic."
• "This is about actually capturing."
• "What they do have is leverage."

Time stamps:

00:00 A content system for coaches seeking freedom

04:26 Make content meaningful by connecting it to your why

06:51 Enjoyment as the engine of consistency

08:02 Balancing the artist and the entrepreneur

10:37 An offline-first workflow amplified with AI

11:44 Inside the 21-day content creation sprint

12:43 Week one: capture ideas from your real work

14:10 Week two: cascade one piece into many

15:37 Week three: build content campaigns around offers

16:07 The sprint details and why community matters

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Ideas will get you attention, insights will build trust and implementation will get you paid.
• The way to do is think from the offer to the long form to the short form.
• Clarity reveals itself in momentum. The only way to get to clarity is through creation.
• I stay purely analog.
• I don't need notes, I don't need a script because I've embodied this.
• So that's how I create using AI.
• Short form content is great for awareness. Long form content is great for trust and depth and making money.
• This isn't about creating anything new. This is actually about digging into what you've already embodied.
• we need to start from our own ideas.
• So even if the individual bits of content are really good and get lots of likes and engagement and shift beliefs, if you knock over that domino, there's no alignment.

Sound bites:

• "lots of likes, you don't get paid."
• "I'll map out my ideas."
• "This is the spark."

Time stamps:

00:00 Why Instagram’s long-form shift matters to coaches

03:02 Connect short form, long form, and DMs

05:36 Ideas earn attention; implementation earns revenue

06:34 Why relying on AI can weaken original thinking

09:17 Build content from a transformation you’ve embodied

10:23 Map offers and ideas on an A3 pad

11:20 The Spark, Shape, Soul AI workflow

13:14 Add human presence to repurposed content

13:43 Start long form with YouTube or another platform

14:42 Create your way to clarity

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You don't rise to the level of money that you want to make, you fall to the level of your identity.
• Building my identity has made me way more money than the latest content funnel or strategy.
• money is a mirror.
• the first step is always in building your capacity
• You need to use your conscious mind to reprogram your subconscious mind.
• I visualize the future that I want to create.
• I used that frustration as a sign of what to lean into.
• Inspiration, I find, is like a whisper at the start, it's like pulling a thread.
• This isn't about doing nothing. This is about acting in harmony with your natural essence
• your identity is the asset and your income is the return that that asset produces.

Sound bites:

• "money is a mirror."
• "I thought I was being productive"
• "There's a word in Taoism that's wu-wei"

Time stamps:

00:00 Why income follows identity

01:38 The $1 million asset analogy

02:36 Money as a mirror of habits and pressure

04:22 What a $100K launch revealed about capacity

06:06 Aligning conscious goals and subconscious habits

08:06 Using visualization to rehearse the future

09:34 Spirit, nature, and allowing

10:27 Turning triggers into clues about potential

11:55 Motivation, inspiration, and wu-wei

13:23 The body-mind-spirit model for income growth

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• most content advice online is made by full-time content creators who have clear calendars and no actual clients to serve
• Your delivery becomes your marketing.
• I bake in macro mundane and micro magic to my business
• I always want to think analog first
• The real work is in creating the YouTube, or it could be a workshop.
• AI does the grunt work of taking that transcript
• your content coaching transcripts are an absolute gold mine for your content
• underneath a strong emotion is a deeply held belief
• great content is about shifting beliefs
• you'll have a complete content ecosystem to work from an offer and also from inspiration

Sound bites:

• "bingers and believers are buyers"
• "macro mundane, micro-magic"
• "AI does the grunt work"

Time stamps:

00:00 The content system behind $440,000 in coaching revenue

01:34 Why inspiration-only content can fail to create clients

03:00 Balance structure and creativity with “macro mundane, micro magic”

04:12 Make delivery the foundation of your marketing

05:08 Plan campaign weeks around conversion events and offers

06:03 Start analog, then build a six-email domino sequence

08:36 Repurpose emails into social content with the Content Cascade

09:37 Create an infinite loop between short-form and long-form content

11:02 Mine ideas from coaching calls, your calendar, nature, and meditation

12:00 What the 21-day Unmissable content sprint includes

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Beliefs and stories inherited from childhood that shape your business mindset
• The importance of permission and approval in entrepreneurial life
• Aligning your business with your natural archetype for growth
• Balancing short-term income needs with long-term asset building
• Creating a business environment that fosters joy and fulfillment
• The impact of environment and environment on work energy
• The difference between content creation and leadership in marketing
• Living a life and building a business that enhances each other
• The importance of embodiment and conviction in content and leadership
• Practical strategies for making work more enjoyable and aligned with personal values

Sound bites:

• "Build a business so fun you don't need a vacation"
• "The more fun I have, the more money I make"
• "Your results mirror back your internal beliefs"

Time stamps:

00:00 Introduction: Building a Business You Love

01:10 The Power of Fun in Business Success

02:04 From Failure to Fulfillment: Lessons Learned

03:01 Reevaluating Success and Fulfillment

03:56 Changing Your Movie: Beliefs and Perception

04:54 Auditing Your Beliefs and Results

05:22 The Role of Permission and Approval

06:13 Building a Business That Feels Like Play

07:10 Aligning Business with Your Archetype

09:15 Balancing Short-Term and Long-Term Goals

14:56 Creating a Joyful Work Environment

17:22 Content Creation vs. Leadership

19:19 Living from Embodiment and Conviction

22:10 Building a Business That Enhances Your Life

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Focus on fixing the biggest bottleneck first to unlock growth
• Set specific, meaningful goals that change your decisions
• Use the factory line analogy to understand business functions
• Prioritize solutions based on impact, cost, and effort
• Schedule dedicated time for your long-term projects

Sound bites:

• "A terrible goal is I want to create maximum impact."
• "Your goal must change how you behave today."
• "Work on the right things in the right order."

Time stamps: 

00:00 Introduction to fixing your business bottleneck

01:04 The core functions every service business relies on

02:02 Setting a clear, impactful goal

03:56 Choosing the one goal that matters most

05:23 Understanding your business metrics and bottleneck

09:15 Focusing on the highest impact solution

14:40 Scheduling your next right thing and holding tension

17:28 The process of continuous improvement and trust

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Start with one-to-one coaching to master client creation and delivery.
• Validate your core offer before expanding to group or community.
• Build your offer suite in the sequence of core, group, community, and low-ticket offers.
• Use the offer octagon to enhance perceived reward and reduce perceived risk.
• Leverage conversion events and mini magnets for scalable marketing.
• Focus on clarity, promise, and proof to increase offer conversions.
• Avoid rushing into group or community offers without validation.

Sound bites:

• "Increase perceived reward, decrease perceived risk"
• "Your promise must be clear and specific"
• "Start with validation, then scale logically"

Time stamps:

00:00 Introduction: Building a Scalable Coaching Business

00:35 Host shares personal journey and initial offer strategies

01:30 Lessons learned from early coaching experiments

02:25 The importance of sequencing offers correctly

03:23 Mistakes made in 2021 and how to avoid them

04:20 Returning to basics and validating offers

07:44 Creating a successful group coaching program

08:41 Building community and recurring revenue streams

12:57 The current scalable offer model and product pyramid

14:25 Starting with mastery in one-to-one coaching

18:42 Designing highly converting offers with the offer octagon

22:29 Summary: Launch sequence and leverage strategies

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The law of detachment and its role in sales
• Why coaching too much can hinder sales
• Getting to the deeper why of clients
• Leading the conversation without pushing
• Handling objections and hesitation effectively
• The importance of creating awareness over solving problems
• Timing of the offer and client-led closing
• How to challenge and support client decisions

Sound bites:

• "Awareness is value, not just solving problems."
• "Ask permission to go deeper into their true why."
• "Challenge the yes, support the no."

Time stamps:

00:00 Introduction to effective sales calls

01:57 The mistake of attachment to the sale

03:50 Creating awareness through mirroring

06:11 The importance of asking permission to go deeper

08:10 Leading at the right point in the conversation

09:07 Handing over control to the client

10:00 Handling yes and hesitation with care

11:58 Supporting genuine decision-making

12:57 The power of creating conditions for right clients

13:54 Practical support and next steps

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You create coaching clients by living as enrollment, not by chasing them.
• Serving from overflow is essential; fill your own cup first.
• Recognize everyday opportunities to connect and serve, not just when you need clients.
• Ask permission and articulate the gap before proposing solutions.
• Lead conversations with framing, checking, and guiding to the next step.

Sound bites:

• "Serve from overflow, not depletion."
• "Recognize everyday opportunities to connect and serve."
• "Ask permission and articulate the gap before proposing."

Time stamps:

00:00 Introduction to living as enrollment and its importance

02:02 The four stages of the enrollment habit: take, give, invite, propose

03:54 Serving from overflow: filling your cup before giving to others

05:46 Recognizing opportunities to serve in everyday interactions

08:17 The power of genuine curiosity and open conversations

08:46 Inviting help without pitching: asking permission and articulating the gap

11:10 The proposal: framing, checking, and guiding to the next step

13:06 Living as enrollment to attract clients effortlessly

14:02 Next steps and resources for building your coaching business