The Elevated Coach Podcast

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Gemma here:

⁠https://www.instagram.com/theembodiedphysio.uk/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Journey from sports physio to holistic health coach
• Challenges of identity and certainty in business
• The role of community and support in growth
• Shifting from transactional to transformational client work
• The importance of bold, confident actions
• Applying high performance principles outside sports
• Building a new business model and reputation
• Inner shifts and personal development through ECC

Sound bites:

• "I've got much more comfortable with my title as a physio"
• "The work we do is very much like a transformation"
• "The ECC makes the journey fun and moves you forward"

Time stamps:

00:00 Introduction to Gemma's journey and expertise

02:10 Transition from sports physio to holistic health approach

04:00 Deep dive into breath work and respiratory mechanics

05:57 Expanding into non-athletic high performance coaching

07:31 Challenges faced in business and identity shifts

08:57 The impact of taking bold, confident actions

10:52 Overcoming obstacles before joining ECC

12:56 Advice for those considering ECC membership

16:02 Results and transformations since ECC

18:47 Creating and shifting from one-to-one to program-based clients

23:54 Inner personal shifts and community support

26:00 Surprising relationships and friendships formed through ECC

26:58 Final advice and encouragement for prospective members

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Energy creates energy, and your mindset influences your day.
• Physical movement like shaking and hip circles releases tension.
• Opening your heart can shift your emotional state.
• Building capacity to relax in tension enhances resilience.
• Mindfulness and awareness help detach from discomfort.

Sound bites: 

• "Energy creates energy, so make it positive."
• "Your body can hold so much tension, let it go."
• "Relaxing in tension builds your capacity to hold."

Time stamps:

00:00 Introduction to Energy and Capacity Building

02:47 The Power of Energy and Joy

05:25 Opening the Heart and Emotional Shift

07:47 Loosening the Hips and Moving Energy

08:15 The Power of Self-Attraction and Self-Leadership

09:53 Facial and Eye Exercises for Energy

11:05 Affirmations and Self-Confidence

12:37 Standing Tree Pose for Capacity

15:37 Relaxing in Tension and Building Resilience

17:32 Closing and Reflection on Inner Strength

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The four levels of the content game: play one, level up, power mode, god mode
• The importance of treating content creation like a video game with levels
• Overcoming fear and resistance in early content creation
• Running experiments and studying data to understand audience engagement
• Building a strategic content system around your unique framework
• Turning content into a sales army with campaign-based content
• Scaling to $50,000 a month without sales calls

Sound bites:

• "Your job here isn't to go viral, it's to get experience points."
• "Nobody is paying attention, and that’s okay."
• "Stop guessing and start running experiments."

Time stamps:

00:00 Introduction to the four levels of content mastery

00:36 Level one: Play one - Starting from zero and overcoming fear

01:35 The challenges of beginner content creation and resistance

04:02 The importance of embracing being a beginner and gaining experience

05:01 Level two: Level up - Consistent posting and learning the rules

06:24 Understanding audience attention and shifting beliefs

08:17 Becoming a scientist: Testing and studying content data

09:44 Level three: Power mode - Creating a strategic content system

11:17 The importance of a clear strategic direction and content pillars

13:40 Level four: God mode - Building a sales army with campaigns

17:29 Implementing campaign-based content for scalable sales

19:23 Conclusion and next steps in building your content ecosystem

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• An hour in the morning working on yourself is worth ten times an hour watching Netflix.
• Your morning routine starts the night before with the right environment.
• Outsourcing willpower with external tools can make waking up easier.
• Creating external commitments, like a running group, supports habits.
• Rewiring your identity is key to becoming a morning person.

Sound bites:

• "All time is not created equal."
• "Your morning starts the night before."
• "Energy creates energy." 

Time stamps:

00:00 Introduction to the importance of mornings

02:29 Using environment design to resist lesser goals

03:29 Outsourcing willpower with external tools

04:22 Creating external commitments to support habits

06:29 The role of excitement and motivation

08:12Planning your week for seamless mornings

 09:02 Rewiring your identity to become a morning person

10:34 The importance of content and self-narrative

11:49 Energy activation and setting the tone for the day

12:28 Closing thoughts and next steps

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Energy creates energy, start your day with positive energy
• Use movement and breath to release tension and build resilience
• Opening your heart can shift your emotional state
• Building capacity helps you handle life's challenges better
• Relaxation and awareness are key to strength and growth

Sound bites:

• "You don't attract what you want, you attract who you are"
• "Energy creates energy, so create the energy you want"
• "Your body is so much stronger than you dare to imagine"

Time stamps:

00:00 Introduction to morning activation and its benefits

01:06 Qigong hopping and body relaxation techniques

02:47 Creating energy through movement and smile

04:33 Opening the heart and emotional release

07:47 Loosening hips and energy flow

08:15 Tapping and facial massage for tension release

12:16 Standing tree pose for capacity building

15:19 Relaxation, letting go, and life reflection

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Gemma here:

⁠https://www.instagram.com/gemma_atkins_coaching/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Gemma's background in education and transition to coaching
• Her burnout journey and lessons learned
• The importance of inner work and spirituality in business
• Building community and authentic connections
• Overcoming financial and trust obstacles
• The holistic approach of the ECC program
• External results and internal shifts from coaching
• The role of inner healing and self-trust in success

Sound bites:

• "Making the role sustainable to prevent burnout"
• "I burnt out completely and didn't understand what it was"
• "Since joining, I've been on a huge spiritual journey"

Time stamps:

00:00 Introduction to Gemma's Background and Mission

00:38 Who is Gemma and How She Supports Leaders

01:18 Gemma's Burnout Journey and Transition to Coaching

02:45 Starting Her Business and Early Challenges

03:03 Struggles Before Joining ECC and Reinvesting

04:26 Overcoming Financial and Trust Obstacles

07:34 Inner Shifts and Personal Growth

12:07 External Results and Business Success

18:38 Inner Shifts and Self-Trust

22:05 Community Support and Connection

25:26 Surprising Aspects of ECC and Final Advice

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Your calendar reflects your beliefs and identity.
• Build assets and systems that compound over time.
• Focus on demand over supply to increase confidence.
• Divide your week between short-term and long-term activities.
• Structure your week for both certainty and creativity.

Sound bites:

• "Your calendar is a reflection of your beliefs."
• "I am the scarce resource."
• "Confidence equals demand over supply."

Time stamps:

00:00 Introduction to the five principles for building a life-sized business

02:03 The shift from scarcity mindset to being the scarce resource

03:31 The order of success: embodying beliefs first

04:29 Building your calendar around your future self

05:30 Thinking in nouns versus verbs in business

07:25 Balancing short-term client needs with long-term growth

09:25 Dividing your week for short-term and long-term focus

10:21 The macro mundane micro magic planning approach

14:44 The confidence equals demand over supply formula

16:12 Building a business that fits your life

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Align with existing desires of your audience rather than creating new ones.
• Build trust by sharing behind-the-scenes, results, and personal insights.
• Use social proof to shift beliefs and create tension for action.
• Create urgency and reflection on inaction to motivate followers.
• Follow a structured seven-day plan to consistently engage and convert.

Sound Bites

• "Believers are buyers."
• "Trust isn't claimed, it's built over time."
• "Create enough movement or urgency for action."

Time stamps:

00:00 Introduction to the 7-day Instagram story plan

00:36 The importance of starting conversations on Instagram stories

01:04 The four conditions for a sale: desire, belief, trust, tension

02:02 Aligning with existing desires versus creating new ones

02:59 The keystone belief and habit in sales

04:00 Building trust through behind-the-scenes sharing

07:31 Creating tension with offers and urgency

08:00 Five types of Instagram stories to create conditions for sales

09:28 The free seven-day Instagram story strategy plan

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Stay in the game longer by shifting your mindset from short-term results to long-term purpose.
• Create content from the heart first, then analyze data objectively.
• Your 'why' is more important than immediate views for sustained success.
• Approach your data with curiosity and neutrality, like a scientist.
• Content is part of a larger system that includes offers, community, and habits.

Sound bites:

• "Think of how scientists are—neutral, curious, persistent."
• "Most creators think short term when the answer is long term."
• "You cannot do this alone. Get a coach and community."

Time stamps:

00:00 Introduction: The Frustration of Content Creation

02:02 Joel's Personal Success Story with Content

02:33 Creating from Heart First, Then Analyzing with Head

04:14 Adopting a Scientist's Neutral Approach to Data

05:40 The Danger of Focusing Only on Views

07:28 Finding Your Why and Staying Committed

08:38 Zooming Out: The Long-Term Perspective

09:35 Content as Part of a Larger System

11:01 The Power of Community and Mentorship

12:28 Conclusion: Love and Support in Content Creation

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k month 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Anna here: 

⁠https://www.instagram.com/annahumphriscoaching/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Identity shift as a coach
• Overcoming self-doubt and rejection
• Building confidence and conviction
• The role of community support in growth
• Strategic business changes and pricing
• Internal shifts and trust in the process
• The impact of retreats and deep work
• Time management and prioritization in coaching

Sound bites:

• "Seeing the huge transformation in people's lives"
• "I don't feel rejected anymore when people don't sign up"
• "Trust the process and keep showing up"

Time stamps:

00:00 Introduction and Anna's target audience

02:07 Anna's initial struggles before ECC

04:26 The importance of identity and conviction as a coach

09:55 Overcoming obstacles and internal shifts

17:07 Business growth and financial shifts

22:29 Transformative experiences from the Portugal retreat

25:43 The power of community support

27:57 Advice for those considering joining ECC

29:05 Final thoughts and closing remarks