There's a massive opportunity for experiences in the $1 trillion dollar travel market. 

A potential $100 billion opportunity doesn't have to only be in the OTA space, but could be on the operator side as well, argue this week's guests Luuc Elzinga, founder and president of Tiqets and Stephen Oddo, co-founder of Walks. The big play could be happening now, with a tremendous amount of investment in infrastructure and technology being made throughout the segment. 

Additionally, the two experts discuss the potential of AI in martech to improve content and consistency, and how the tech could make it easier to continually update and enrich data. Could real opportunity come in the form of personalization to drive value, especially in the booking phase? How about the biggest trends to look out for in 2024 and Google's evolving role in tours and activities? Find out in this week's episode.

Note: this episode was recorded in November 2023.

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