Email remains one of the most powerful ways to leverage our database and turn contacts into listings.

The problem is: real estate agents often make the mistake of bombarding their list with emails that aren’t valuable enough to open.

In order to get listings from emails, we need to be sending content people would be crazy to ignore or tag as spam.

My team found an email formula that doesn't just get a ton of opens, it brought in 9 listings in 6 months.

What are the 4 emails we should be sending to our list consistently? Why are they so effective? In this episode, I was a guest on the Stay Paid Podcast with Luke Acree and Jason Stike. We talk about how we turned email into a lucrative source of deals. 

 

Things You’ll Learn In This Episode 

 

-The best way to get more Google reviews

Getting our clients to review us or getting our agents to make reviews a priority is a matter of giving the right incentives. What makes people want to review you?

 

-Don’t bombard your list with low value content

The only thing Gmail loves more than not spamming, is a reply to your email. How do you send emails people want to respond to? 

 

-The secret listings strategy

Scarcity and exclusivity are hallmarks of good marketing. How can we use it in real estate?

 

Guest Bio

Luke Acree and Jason Stike are co-hosts of Stay Paid Podcast. Stay Paid tackles business-building subjects like lead generation and retention, digital marketing and social media tactics. Subscribe to the podcast on YouTube, Apple Podcasts or Spotify.

 

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

 

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!