Damon Didier, a seasoned marketing executive and founder of Win at eCommerce. He discuss how AI is transforming email marketing, including tools like Klaviyo that automate segmentation, timing, and content creation. Damon shares his experiences with generative AI like Claude and how it assists in strategic planning. Despite AI’s advancements, both emphasize the irreplaceable value of the human element in ensuring quality and creativity. Damon also provides insights into his company’s approach to helping eCommerce brands achieve substantial growth through expert email and SMS marketing strategies.