In this episode, Isra Arawi, an email marketing specialist, discusses the importance of email marketing and deliverability. She emphasizes that an email list is the only asset a business truly owns and recommends protecting it by regularly downloading and saving it. Isra also provides tips for effective email collection, nurturing and segmenting email lists, managing unsubscribes and spam rates, and tracking key metrics. She advises businesses to choose an email marketing platform based on their specific needs and highlights the significance of starting early to prepare for Q4 email campaigns. Isra concludes by plugging thewinbox.com, an educational email platform she runs.

Takeaways

• An email list is the only asset a business truly owns, so it is crucial to protect and nurture it.
• Quality leads are more valuable than a large quantity of leads, so focus on collecting emails from interested and relevant individuals.
• Segmenting email lists and sending targeted messages based on subscriber preferences improves engagement and deliverability.
• Key metrics to track include open rates, click rates, bounce rates, spam rates, and conversions.
• When choosing an email marketing platform, consider the features and functionalities that align with your business needs.
• Start early to prepare for Q4 email campaigns, including building a strong email list and surveying subscribers to determine the best promotions.

Chapters

00:00
Introduction and Background

02:38
The Importance of Email Marketing

06:16
The Significance of Email Deliverability

07:51
Tips for Effective Email Collection

09:45
Nurturing and Segmenting Email Lists

11:44
Managing Unsubscribes and Spam Rates

14:26
Key Metrics for Email Marketing

19:11
Recommended Metrics to Track

24:27
Choosing an Email Marketing Platform

29:07
Preparing for Q4 Email Campaigns

32:00
Shameless Plug: thewinbox.com

https://www.thewinbox.com/