In this week’s episode we talk to leading IPO expert Ken Shuman to discuss what it takes for comms pros to make that public showing the best it can be. We also highlight his November 7 event where he promises to tell all: "Gearing Up to Go Public - A One-Day Conference to Demystify the IPO Process.”  Finally, we grumble about RFPs - you’ll learn the true meaning of what the acronym stands for. Hint: the F is an expletive.