With battery electric and hybrid vehicles estimated to represent more than half of U.S. new cars sales by 2030, new electric vehicle startups are disrupting the car parc to drive innovation with and against the traditional automotive giants. Our host Keith Cawley explores Bridgestone’s strategy for identifying and working with these emerging original equipment manufacturers (eOEMs) in a conversation with Cassiano Polycarpo, Director of OE Business Development for Bridgestone, and Brooke Helsley, Director of Service Merchandising and Strategic Planning for Bridgestone Retail Operations (BSRO).