In Episode 43 of the Emerging Manager Growth Show, Gui Costin and the Dakota team take on the pension channel and how emerging managers should think about Emerging Manager Programs (EMPs). Gui debunks four of the most common myths around marketing to public pensions — from track record and AUM minimums to consultant gatekeeping — and walks through how pensions actually define emerging managers across vintage, track record, and AUM, with examples from CalPERS, Texas Teachers, Maryland State Retirement, and LA Fire & Police. The episode also covers diverse/women & minority-owned EMPs, a market update on where Dakota is seeing wins across long-only equity and alternatives, and closes with fundraising best ideas spanning city scheduling, email creation, the quarterly webinar playbook, and a pro tip on using Claude to take call notes off your plate entirely.