In Episode 44 of the Emerging Manager Growth Show, Gui Costin and Andrew O'Shea explore practical, high-leverage marketing tactics for small investment firms, covering where allocator capital is flowing — hedge funds, credit strategies, active ETFs, and private markets — heading into 2027. The episode focuses on content marketing consistency, from quarterly webinars as cost-effective brand-building tools to disciplined, a16z-style content strategies that compound into real pipeline over time. It closes with actionable advice on using AI tools like Claude and LinkedIn for professional copywriting and outreach, plus leveraging AI-powered call notes via Slack to transform every meeting into searchable institutional knowledge.