I found today's founder the way I hope more founders find each other... completely by accident. Alice Bugeja, the founder of mileoff, was out on a run when she spotted a woman wearing her gear, ran up to introduce herself, and discovered she was talking to a founder. That founder was Emily Tout, co-founder and CEO of Mighty Slice. Alice even posted a reel about it. And I went down a rabbit hole immediately.

Emily's story is one of the most honest ones I've told on this show. She wanted to be a lawyer since she was eight years old. She went to the London School of Economics, pursued space law, got the career — and then realized it felt completely wrong. What followed was an identity crisis, a brother who was obsessed with entrepreneurship podcasts, a powerlifting habit that rewired how she thought, and a very simple question she couldn't stop asking: why do protein products taste so terrible? Mighty Slice started in her kitchen in 2021. In January 2023 the team was still hand-making every single cheesecake themselves. By the end of that year revenue had grown 1,900%. They're now in Asda, Sainsbury's and Ocado. She's still in it. Still building. And what she said about risk is something I haven't been able to stop thinking about.

Sources and Disclaimer

• Recipe for Greatness Podcast — From Powerlifting to Protein-Rich Desserts: Emily Tout's Journey with Mighty Slice (November 2024)
• The Grocer — Mighty Slice Nets Almost £1M in Fresh Investment as Giles Brook Backs High-Protein Cheesecake Brand (January 2025)
• Emily Tout — LinkedIn (@emily-tout)
• Alice Bugeja — Instagram @aliceroserunner (reel featuring the encounter)
• mightyslice.co.uk

All facts shared in this episode are based on information available at the time of recording. Any personal reflections, interpretations, or opinions are my own. If anything is found to be inaccurate, I'm happy to issue a correction.