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The Emma Grede Story | Good American
The last couple weeks, we talked about Hilary Duff stepping back and Katrina Lake refusing to step back. This week, we're talking about Emma Grede, a woman who built a hundred million dollar brand without anyone even noticing. Emma co-founded Good American with Khloe Kardashian, but everyone assumed Khloe was the brains. Emma was the one in the factories, negotiating with manufacturers, building the supply chain, all while raising four kids and running multiple businesses. She did it all in the background. Let Khloe be the face. Let other people get the credit. She just kept building. When people finally started paying attention, when she became the first Black woman investor on Shark Tank, she'd already built something massive. If you're building something and no one's paying attention, this one's for you. You don't need to be seen to be valuable. You just need to keep building.
Sources & Disclaimer
This episode was created using publicly available information about Emma Grede's life and career, gathered from verified interviews, articles, and business reports, including:
- Emma Grede's background growing up in East London
- Her career in marketing and PR, co-founding ITB Worldwide
- Co-founding Good American with Khloe Kardashian in 2016
- Good American's launch details (sizes 00-24, million-dollar first day)
- Her work building the supply chain and manufacturing partnerships
- Coverage of Good American's growth into a hundred-million-dollar brand
- Her role as a mother of four while building multiple businesses
- Her statements about work-life integration vs. balance
- Her history as a guest shark on Shark Tank (2021) and becoming the first Black woman regular investor (2024)
- Interviews where she discussed being overlooked as the founder
- Business reporting on Good American's inclusive sizing and approach
All facts shared in this episode are based on information available at the time of recording. Any personal reflections, interpretations, or opinions included are my own. If any details are found to be inaccurate, I'm happy to issue corrections.
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By LeahThe last couple weeks, we talked about Hilary Duff stepping back and Katrina Lake refusing to step back. This week, we're talking about Emma Grede, a woman who built a hundred million dollar brand without anyone even noticing. Emma co-founded Good American with Khloe Kardashian, but everyone assumed Khloe was the brains. Emma was the one in the factories, negotiating with manufacturers, building the supply chain, all while raising four kids and running multiple businesses. She did it all in the background. Let Khloe be the face. Let other people get the credit. She just kept building. When people finally started paying attention, when she became the first Black woman investor on Shark Tank, she'd already built something massive. If you're building something and no one's paying attention, this one's for you. You don't need to be seen to be valuable. You just need to keep building.
Sources & Disclaimer
This episode was created using publicly available information about Emma Grede's life and career, gathered from verified interviews, articles, and business reports, including:
- Emma Grede's background growing up in East London
- Her career in marketing and PR, co-founding ITB Worldwide
- Co-founding Good American with Khloe Kardashian in 2016
- Good American's launch details (sizes 00-24, million-dollar first day)
- Her work building the supply chain and manufacturing partnerships
- Coverage of Good American's growth into a hundred-million-dollar brand
- Her role as a mother of four while building multiple businesses
- Her statements about work-life integration vs. balance
- Her history as a guest shark on Shark Tank (2021) and becoming the first Black woman regular investor (2024)
- Interviews where she discussed being overlooked as the founder
- Business reporting on Good American's inclusive sizing and approach
All facts shared in this episode are based on information available at the time of recording. Any personal reflections, interpretations, or opinions included are my own. If any details are found to be inaccurate, I'm happy to issue corrections.