Sell the Sizzle

The Emotional Abyss Between No and Yes


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As a salesperson you will need to take your prospect on a sales journey that goes from No yo Yes. In between is an abyss. We often fear the abyss as it is filled with emotion--your prospects are not robots they are people and they make emotional decisions. You have to navigate emotional discomfort to reach your goal. This podcast shares ideas on how you can do that so you will never fera picking up the phone or getting a sales meeting as you know you can deal with the abyss
(0:00) Introduction to the episode
(1:14) Understanding why customers say 'no'
(2:12) The role of fear in selling and the power of mindset
(4:01) Overcoming self-imposed objections in sales
(5:52) Expressing your value proposition effectively
(8:20) The salesperson's role in making or breaking a sale
(9:56) Navigating through the emotional storm in sales
(11:42) Transitioning from emotional release to closing the sale
(14:20) Embracing the emotional roller coaster of the buying-selling process
(14:53) Conclusion and request for reviews and feedback
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Sell the SizzleBy Mick Holly