Walk around any urban neighbourhood and you’ll see SUVs everywhere. This is despite them being bad for us – from increased emissions to increased road accidents. Yet they’re more popular than ever.

Why is this? And what can we learn from this in motivating more people to take climate action?

In this episode we’ll explore what motivates people and how we can deploy this in selling climate action.

https://small99.co.uk/transport/suvs-a-lesson-in-the-emotional-challenge-of-climate-action/