As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening.

Beth Magee, Global Head of Marketing at Forsta, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they need to make informed decisions and how to approach the challenging marketing-sales relationship.

What does Beth think it takes to be a B2B Difference Maker? Tune in to find out.

Resources:

Beth’s Walk-up Song: Good As Hell by Lizzo