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The Empire Strikes Back Toys - April 18, 1980
It was a day like any other in 1980, except that a month before the new Star Wars movie came out, the toys were already in stores. Today's Sci-Fi 5 rewinds to examine a merchandising blitz that changed how movies are marketed forever.
Follow Sci-Fi 5 for your daily dose of science-fiction history.
Written by Earl Green
Hosted by Kim Horcher
Music by Devin Curry
View all episodes
By Roddenberry Entertainment
3.5
22 ratings
It was a day like any other in 1980, except that a month before the new Star Wars movie came out, the toys were already in stores. Today's Sci-Fi 5 rewinds to examine a merchandising blitz that changed how movies are marketed forever.
Follow Sci-Fi 5 for your daily dose of science-fiction history.
Written by Earl Green
Hosted by Kim Horcher
Music by Devin Curry
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