It was a day like any other in 1980, except that a month before the new Star Wars movie came out, the toys were already in stores.  Today's Sci-Fi 5 rewinds to examine a merchandising blitz that changed how movies are marketed forever. <a href="https://podcasts.roddenberry.com/show/sci-fi-5/">Follow Sci-Fi 5</a> for your daily dose of science-fiction history. Written by Earl Green Hosted by Kim Horcher Music by Devin Curry

It was a day like any other in 1980, except that a month before the new Star Wars movie came out, the toys were already in stores. Today's Sci-Fi 5 rewinds to examine a merchandising blitz that changed how movies are marketed forever. Follow Sci-Fi 5 for your daily dose of science-fiction history. Written by Earl Green Hosted by Kim Horcher Music by Devin Curry

It was a day like any other in 1980, except that a month before the new Star Wars movie came out, the toys were already in stores.&nbsp; Today's Sci-Fi 5 rewinds to examine a merchandising blitz that changed how movies are marketed forever. <a href="https://podcasts.roddenberry.com/show/sci-fi-5/" rel="noopener noreferrer">Follow Sci-Fi 5</a> for your daily dose of science-fiction history. Written by Earl Green Hosted by Kim Horcher Music by Devin Curry

The Empire Strikes Back Toys - April 18, 1980

Your daily Sci-Fi 5 is five minutes of science fiction history. Presented by a panel of hosts who share some of the least-known details about some of the best-known stories in popular culture. Brought to you by Roddenberry, the first name in science fiction.

Share The Empire Strikes Back Toys - April 18, 1980

Sign up to save your podcasts

The Empire Strikes Back Toys - April 18, 1980

The Empire Strikes Back Toys - April 18, 1980