🎙️ Lunchtime Series with Kevin BritzGuest: Craig Page-Lee | Employer Branding Deep Dive🔥 Marketing • Leadership • Employer Brand StrategyWelcome back to Lunch Shares with me, Kevin Britz — leading the charge with insights, information, and ultimately effective results.Today, I’m joined by my co-host and marketing and communications expert, Craig Page-Lee, as we unpack one of the most misunderstood but powerful strategic levers in business: Employer Branding.Craig brings decades of experience working with major banks, insurers, and enterprise brands across Africa — and in this episode, he breaks down exactly why employer branding saves companies millions, attracts top talent, and transforms culture from the inside out.If you're in HR, leadership, marketing, recruitment, CX or EX, this episode is essential. 👇⭐ What You’ll Learn• The difference between EVP Employee Value Proposition and Employer Branding• Why EVP is the why, and employer branding is the what + how• How companies waste money and lose talent through misaligned messaging• How leadership, culture, and real employee experience drive brand reputation• The financial impact: lower turnover, better hires, higher engagement, and improved performance• Why clarity, consistency, and authenticity are non-negotiable• How financial services, tech, retail, and FMCG are using EB as a competitive advantage⏱️ Timestamps00:00 – Welcome and Intro00:12 – Greeting Craig Page-Lee00:23 – Craig on losing his voice and recovery01:03 – The first time Craig ever missed a show01:16 – Recap of last week’s episode01:33 – Purpose-led and values-driven brands02:05 – Regenerative sustainability02:55 – Immersive and phygital brand experiences03:39 – Less is more: meaningful engagement03:51 – Today’s topic intro: Employer Branding04:23 – EVP vs Employer Branding explained06:02 – EVP as the why and employer branding as the what and how07:11 – Why large brands struggle with messaging clarity08:04 – Mapping brand architecture and communication layers09:30 – Who owns employer branding – the triangle of CHRO, CMO and CEO10:30 – Roles: HR, marketing, leadership11:52 – Why employer branding is business strategy, not HR admin13:28 – Who pays for EB? Budget structures explained15:05 – Stages of EB investment EVP to careers site to campaigns16:12 – The ROI of employer branding 43 percent savings, 28 percent turnover reduction, 202 percent performance boost17:31 – Why EB pays for itself19:11 – The 10 key considerations for building an authentic EB24:06 – Consistency in storytelling across touchpoints25:04 – Leadership as proof of brand culture27:24 – Cross-functional collaboration28:20 – Final thoughts: EB as a retention and attraction engine29:05 – Case studies: banks, insurers, breweries and retail giants30:41 – Why EB is a no-brainer for any serious brand31:06 – Reputation diagnostics and quick wins31:58 – Quote of the day32:24 – Wrap-up and where to find more32:36 – Closing and thank you🔥 Quote of the Episode“Customers will never love a company until the employees love it first.” — Simon Sinek🙌 Connect with Us🎧 Listen to the full podcast on all major platforms💬 For employer branding consulting, contact Craig Page-Lee📩 For leadership coaching and corporate culture transformation, reach out to Kevin Britz🔖 Hashtags#EmployerBranding #EVP #Leadership #MarketingStrategy #CultureTransformation #TalentAcquisition #KevinBritz #CraigPageLee #LunchtimeSeries #BrandStrategy #PeopleAndCulture #BusinessGrowth #SouthAfricaBusiness #EmployeeExperience #HRStrategy