When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar -- all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. 

The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously. JAJA Tequila has only been around for a year, but the silver and gold spirits are already sold in 28 states in over 2,000 locations across the US.