<p>Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress.  Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.  </p>

Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress. Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.

<p>Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress. &nbsp;Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey. &nbsp;</p>

The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation game, get more creative, and be more empowered to drive revenue, you’ve come to the right place.

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The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep