In this podcast, Poncho sits down with Michael Heiman to discuss working with legends, dealing with burnout, major regrets & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Mike: https://www.instagram.com/thacherryontop/

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Timestamps:

0:00 - Intro
1:32 - Comeup story
2:09 - Who Mike manages
2:50 - How Mike’s management company works
4:04 - How Mike markets his artists
5:01 - How the management company came to life
6:33 - Are blogs worth it in 2022?
8:33 - What Mike learned from countless artist interviews
10:38 - The qualities of artists Mike invests in
12:08 - What makes Mike turned off to artists
14:29 - What a manger should do for artists
16:18 - Working with PR companies
17:16 - What to not expect from managers
18:42 - Future plans for Mike?
19:13 - Should artists look for managers or managers look for artists?
20:29 - Mike looking for new artists to manage
20:37 - Ways artists annoy Mike
21:32 - When to cut someone off
21:55 - Career regrets
23:04 - Internal challenges
24:04 - Favorite & least favorite parts about being a manager
25:11 - If Mike could master any skill..
26:49 - What Mike never wants to do again in his career
27:42 - Outro