In this interview, Poncho & Cruz sit down with Marat Berenstein & Eliza Berse to discuss artist limiting beliefs, manager red flags, sync licensing 101 & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping artists turn their passion into a career."

IG: https://instagram.com/encore.pod/
TikTok: https://www.tiktok.com/@encore.pod
Twitter: https://twitter.com/EncorePod_

Marat: https://www.instagram.com/maratberenstein/
Eliza: https://www.instagram.com/elizaberse/

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Timestamps:

0:00 - Intro
0:53 - Comeup stories
6:39 - Marat bringing Pharrell to his school
7:08 - Successful artists Marat mentored
8:02 - Marat’s future plans
8:52 - What makes Marat & Eliza invest in artists
12:51 - Dealbreakers in managing artists
15:11 - Problems with the artist / manager dynamic
20:09 - Why most artist / manager relationships fail
24:50 - Red flags in managers
26:37 - Beliefs that hold artists back
30:18 - What managers need from their artists
32:39 - Business savvy artists
35:28 - Shady managers
36:08 - More manager red flags
37:02 - Sync licensing 101
40:42 - Typical splits for syncs
41:38 - The value of sync licensing
42:59 - Cautious with sync licensing
46:57 - How to prepare for sync opportunities
48:38 - Artists should avoid beats with samples?
51:15 - Resources to find sync opportunities
55:04 - When to turn down a sync deal
57:32 - Mentorship in the music industry
1:02:33 - Jar of deep ass questions
1:03:31 - Marat & Eliza’s best & worst career decisions
1:09:02 - Marat & Eliza’s worst career fears
1:12:38 - Why so many artists fail
1:20:27 - Outro