In this episode, Poncho & Cruz sit down with Casket D. to discuss marketing music, artist ego problems, business with friends & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a show dedicated to inspiring, empowering & assisting creatives on the pursuit on their fullest potential."

Timestamps:

0:00 - Intro / Whadafunk shoutout
1:26 - Casket’s comeup story / what casket does today
5:28 - The evolution of hip-hop
8:00 - Balancing family & music
12:46 - Press runs: how to organize them, priorities on trips & getting the most out of them
16:04 - How to land interviews
16:54 - Getting out of your home town
20:10 - Selling merch as an artist
20:40 - Artists’ ego / entitlement blocking success
21:55 - Lottery mindset
23:41 - Spreading your music the smart way
26:50 - Building fans across the country / connecting with fans outside your city
29:40 - What gives Casket a majority of his audience (videos, performing, press, etc)
34:00 - Working through highs & lows of career
42:25 - Rapping about religion & politics
45:30 - Outsourcing vs doing things in house
48:50 - Doing business with close friends / motivating friends
55:27 - Who to not go in business with
58:35 - Bringing the homies on tour / rolling 100 deep to shows
1:03:16 - What makes Casket’s hustle work vs other artists
1:07:00 - Outro