In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?

The End Of Competitive Advantage

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.

World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, &amp; Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.

Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

Business

Entrepreneurship

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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The End Of Competitive Advantage

The End Of Competitive Advantage