In this episode of SCIP IntelliCast, we talk with Rita McGrath,  best-selling author, sought-after speaker, and  longtime professor at Columbia Business School. Consistently named one of the world’s Top 10 management thinkers, Rita is the author of the best-selling books The End of Competitive Advantage, and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.  As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. 

We talk with Rita about:

• How CI professionals can build a grass-roots movement, rather than waiting around for a "seat at the table"
• The concept of "continuous strategy" and the implications for CI professionals
• Warning signs that your organization's competitive advantage is waning
• A new way of tracking and responding to weak signals