Joining today’s episode is Rita McGrath, a bestselling author and distinguished faculty member at Columbia Business School, where she’s the Academic Director in Executive Education. Rita's groundbreaking book, The End of Competitive Advantage, challenged traditional thinking and offered a new playbook for navigating the ever-shifting business landscape. As a globally recognized expert in strategic management, Rita's work has been instrumental in helping organizations navigate the complex challenges of today's dynamic business environment. We are honored to welcome her, as Rita’s insights have been shaping the landscape of business strategy and innovation for decades.

As we dive deep into this world of innovation and the evolving nature of competition, Rita shares her perspectives on how businesses can adapt and thrive in an era of constant change. Whether you're a seasoned executive, an aspiring entrepreneur, or someone passionate about staying ahead in the ever-changing business landscape, you won't want to miss this conversation.