For years, the de minimis rule allowed over $188B worth of low-value goods to enter the U.S. duty-free, fueling fast, affordable cross-border e-commerce.

That era is coming to an end.

In this episode, we break down:

• What the de minimis rule enabled, and why it’s being rolled back
• How new customs enforcement is reshaping global shipping and fulfillment
• The impact on carriers, platforms, and DTC brands
• Actionable strategies for shippers to adapt to rising compliance and cost pressures

As the rules shift, businesses must rethink how they move goods across borders. Here's what the end of de minimis means, and how to plan for what’s next.